Shaping the Toolkit: A Look at PR Services Companies and Founders

摘要

More than 100 years ago, Ivy Lee was creating PR historywith theories and practices. One of the duties he and otherearly PR pros were tasked with doing was relaying news andannouncements. The job called for press releases, once theywere invented in 1906. Releases were then distributed (viamail, mostly) and results measured. It is a mistake, however,to assume PR pros did all these things alone.