Brand Communicators Toss the Product Launch Playbook of Yesteryear

摘要

In years past, launching product was a boon for publicists. Itwas fairly easy. In 2020 and beyond, not so much.In addition to breaking through the noise of COVID-relatednews, brands with product launches were forced last year tocompete with stories about social justice and the election.Combine that with shrinking newsrooms and an inability tohost live events and the appetite for product launches wasjust not the same.