Worst Crises of 2020 Expose a Lack of Transparency and Strategic Action

摘要

If you are a crisis consultant, 2020 was your banner year.It’s not as if we were all stuck in our houses with nothingbetter to do than rage tweet about some real or perceivedtransgression on the part of a big-name brand or celebrity.Oh, wait. That was 2020. But when we look back at the year,clearly there were societal changes that contributed to a proliferationof attacks on brand reputation.