Key Lessons from Messaging to Frontline Workers During Coronavirus

摘要

While many businesses are accustomed to working virtually,essential workers have remained on site during the pandemic.In pre-coronavirus times, internal messaging routinelythanked staff, celebrated victories, updated employees andbolstered morale. During the past nine months, the volumeof such messaging has risen significantly.Still, the pandemic has led internal communicators tochange tactics and messaging in spots.