Brands Breathing New Life into America’s Oldest Tradition

Mike McDougall

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Brands Breathing New Life into America’s Oldest Tradition

机译：品牌呼吸新生活进入美国最古老的传统

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For an American tradition only one year shy of its 400th anniversary, Thanksgiving is staging a comeback at a time we need it most. Who would have thought a global pandemic could restore meaning to a holiday that was fast becoming a speed bump on the road to Christmas?

机译：对于美国传统只有一年害羞的400周年，感恩节在我们最需要的时候暂存卷土重来。谁会认为全球流行病可以恢复到一个快速成为圣诞节道路速度的假期的意义？

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《PR News》 |2020年第11期|11-11|共1页
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Mike McDougall;
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1. Music of the First Nations: Tradition and Innovation in Native North America edited by Tara Brownered. (2009). (Music in American Life). Urbana, IL: University of Illinois Press. 166 pp., $35.00. ISBN 978-0-252- 02221-0 (hardcover). [J] . Drew Beisswengera Music Reference Services Quarterly . 2010,第3a4期

机译：塔拉·布朗纳德（Tara Brownered）编辑的《原住民音乐：北美原住民的传统与创新（2009）。（美国生活中的音乐）。伊利诺伊州厄巴纳：伊利诺伊大学出版社。 166页，$ 35.00。 ISBN 978-0-252-02221-0（精装）。
2. Breathing new life into brands [J] . GLENN BAKER 計算機統計学 . 2019,第11期

机译：为品牌注入新生命
3. Breathing new life into the salad sector: Award winning young grower drives Living Salad brand forward in persuading consumers to accept new product concept [J] . Grower . 2006,第44期

机译：为沙拉行业注入新的活力：屡获殊荣的年轻种植者推动Living Salad品牌在说服消费者接受新产品概念方面向前发展
4. Breathing New Life into an Iconic Brand: The Case of China's Fu Yuan Guan Bakery [C] . Wei Liqun, Wang Luning, Zhang Jiachen, West Lake international conference on small medium business . 2012

机译：为标志性品牌注入新生命：以中国的福源关面包店为例
5. Identification of Brand Personality Attributes of Southern Lifestyle Brands and Its Impact on Perceived Quality, Brand Attitude, and Purchase Intention [D] . Parks, Jamie Christy 2018

机译：南方生活方式品牌的品牌个性属性识别及其对感知质量，品牌态度和购买意愿的影响
6. Breathing Awareness Meditation and LifeSkills® Training Programs Influence Upon Ambulatory Blood Pressure and Sodium Excretion Among African American Adolescents [O] . Mathew J. Gregoski, Vernon A. Barnes, Martha S. Tingen, -1

机译：呼吸意识冥想和Lifeskills®培训计划影响非洲裔美国青少年之间的动态血压和钠排泄物
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。
8. America Breathing Easier: Working Together, We Can Alleviate the Burden of Asthma and Keep America Breathing Easier. [R] . 2013

机译：美国呼吸更容易：共同努力，我们可以减轻哮喘的负担，让美国更容易呼吸。

Brands Breathing New Life into America’s Oldest Tradition

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