Internationalization of Higher Education: Analysis of Factors Influencing Foreign Students’ Choice of Higher Education Institution

摘要

Internationalization is becoming one of the main priorities of universities not only in Europe, but also worldwide. Most Higher Education Institutions (HEIs) include internationalization as a part of their strategies, thus contributing to the development of study programs in English, guest lecturer involvement and participation in other activities aimed at attracting foreign staff and students. Foreign students are an asset to HEIs, where they are studying. The aim of the research is to analyse and evaluate factors influencing foreign students’ choice of a Higher Education Institution (HEI) in order to suggest further improvements for internationalization of higher education.