Analysis of the Influence Factors Affecting the Development of Cross Border E-commerce in Gansu’s Small and Medium Sized Foreign Trade Enterprises

摘要

This paper analyzes the macro and micro factors affecting the development of cross-border e-commerce enterprises in Gansu Province. It points out that there’s sufficiency such as lack of funds and professional talents, poor competitiveness of products and fuzzy operation mode in the small and medium foreign trade enterprises in Gansu. It suggests that small and medium-sized foreign trade enterprises in Gansu should improve their own development, cultivate enterprises’ e-business talents, enhance the market competitiveness of enterprise products, adopt multi style platform operation and improve relevant legal system.