In the proposed model, users search for the query on either Area specified or user's location, server retrieves all the data to the user's computer where ontology is applied. After applying the ontology, it will classify in to two concepts such as location based or content based. User PC displays all the relevant keywords to the user's mobile, so that user selects the exact requirement. The client collects and stores locally then click through data to protect privacy, whereas tasks such as concept extraction, training, and reranking are performed at the search engine server. Ranking occurs and finally exactly mapped information is produced to the users mobile and addresses the privacy problem by restricting the information in the user profile exposed to the search engine server with two privacy parameters. Finally applied UDD algorithm to eliminate the duplication of records which helps to minimize the number of URL listed to the user.
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