Customisation and Fashion Logistics Effects of Flat Knitted Fashion Products using Complete Garment Technology SAMAND OR - A Case Study

摘要

One of the identified problems in the textile and fashion business of today is that much of the garments that are bought must be sold in the stores at discounted prices, which results in poor results such as, low sell-through percentage, stock-turnover and lost-sales. The study in this article suggests that a combination of mass customisation (MC), complete garment knitting technology and supply chain management can show an alternative way to overcome this drawback for customised knitted products. Fernie and Azuma [1] state that one direction for the fashion industry may be to reconsider the option of more domestic manufacturing in the future. For many years the trend in the textile and fashion business has been to source production in low-income countries in order to maximise gross profit margins for the company.