The Southern Sichuan Economic Zone is one of the earliest explored districts in Sichuan Province and has gradually become a new polar of economic growth. There are abundant tourism resources that ensure a strong momentum of economic development for the tourism industry; however, several problems still exist and await urgent solution. The proposed strategy of tourism industry development will contribute to moving the obstacles that hinders the development of tourism industry and achieving the transformation, upgrading and frog-leaping development of tourism industry in the Southern Sichuan Economic Zone.
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