A Conceptual Study of Marketing Strategy and Development of SME

摘要

The purpose of this research is to reveal a framework of marketing strategy and development of SMEs in the postwar market. This paper discusses the deepest and new insights of marketing strategies and the development of SMEs. Pilot study revealed that SMEs in postwar market contains huge marketing problems, there is a need to develop the unique frame work of marketing strategies to face dynamic, competitive world and postwar environment. Based on the theories and model of marketing strategies and development, novelty framework was discovered for the postwar market. The recommended five dimensions of marketing strategies are competitive marketing strategy, relationship marketing strategy, social marketing strategy, related diversification and green marketing strategy. In addition the five types of development were developed as financial, customer, employees, growth and social perspectives. This study has practical implication with suggesting major strategies for development of SMEs in the postwar market; these strategies are also roadmap to foothold the nation towards the emerging market. This conceptualized framework model revealed very practical, realistic and applicable insights of marketing strategies for postwar SMEs, instead of recommending any common strategies for organizations. Further this marketing strategic Sathana et al., J Account Mark 2018, 7:3 DOI: 10.4172/2168-9601.1000282 framework will suggest means to achieve competitive advantage and the development of the SMEs.