Marketing Research: Personal/Face-to-Face Interviews and Computer-Assisted Personal Interviews

摘要

Research estimates that there are many interview related problems in marketing research company; Personal/ face-to-face interviews and computer-assisted personal interviews is one of them. Survey research faces many consumers which contribute to showing the interests of consumers. Quantitative interviewing methods include personal interviews, telephone interviews, mail surveys and online surveys where each interview has been divided into some parts. This essay is intended to demonstrate personal interviews, the advantages and disadvantages of each interview and draw a logical conclusion. Face to face methods of collecting information’s tends to be more effective form than other non-personal forms of data collection which leads to misinterpretation.