首页> 外文期刊>JISTEM - Journal of Information Systems and Technology Management >THE IMPACT OF E-TICKETING TECHNIQUE ON CUSTOMER SATISFACTION: AN EMPIRICAL ANALYSIS
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THE IMPACT OF E-TICKETING TECHNIQUE ON CUSTOMER SATISFACTION: AN EMPIRICAL ANALYSIS

机译:电子交易技术对客户满意度的影响:一项实证分析

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Recently, internet technology is considered to be the most used information and communication technology by organizations: it can ease the process of transactions and reinforce the relation between companies and customers. This investigation empirically examines the impact of e-ticketing technique on customer satisfaction; a convenience sample of Jordanian airline passengers that had booked flights in the last 12 months through companies offering e-ticketing services was acquired. The findings indicate that customer satisfaction with e-ticketing services was influenced by all of the independent variables measured (Data security, Customer and Technical Support, and User-Friendliness) were noted to have significant impact on customer satisfaction with e-ticketing services.
机译:最近,互联网技术被组织认为是最常用的信息和通信技术:它可以简化交易过程并加强公司与客户之间的关系。这项调查从经验上考察了电子票务技术对客户满意度的影响;获取了约旦航空公司乘客的便利样本,该乘客在过去12个月内通过提供电子客票服务的公司预订了航班。调查结果表明,客户对电子票务服务的满意度受所有衡量的独立变量(数据安全性,客户和技术支持以及用户友好性)的影响,这些因素对客户对电子票务服务的满意度有重大影响。

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