Research on Supply Chain Option Problems of Agricultural Products inthe Perspective of Farmer-Supermarket Direct Purchase

摘要

In recent years, the rise of farmer-supermarket direct purchase is one of the innovative modes in agriculturalsupply chain operations, study its operation is very important for improving the operational efficiency of the agriculturalsupply chain. This paper based on the newsboy model and centralized decision-making model, established agriculturalsupply chain coordination model with option contract based on farmer-supermarket direct purchase, and analyzed thesupply chain coordination conditions about the model, ultimately to achieve the maximize interests for farms, the specialtycooperative of peasants and supermarket. The C++, MATLAB software and other methods were used to analyzeand solve a concrete example.