The Evaluation Research of Corporate Brand Competitiveness in Web2.0Environment

摘要

with the continuous development and improvement of the Internet, the Internet has deep into every corner inpeople's lives. At the same time, the Internet itself gradually completed to the transition of the maker of the networkinformation era of Web2.0. Chinese companies, whatever Internet companies, or offline industrial enterprises, both seekthe development opportunities in the network environment and social environment, and promote the competitiveness ofthe enterprise's brand combining with the network environment. Therefore, under the web environment, the corporatebrand competitiveness become a new topic of research.