Guia de referência para o desenvolvimento de produtos para portadores de deficiência visual

摘要

The concern about the needs of disabled people has grown, worldwide and in Brazil. The government seeks to address this issue. Visually impaired people represent 48,1% of the disabled person group in Brazil. Brazilian products that are used by visually impaired people are not developed specifically for this group and this fact is a big gap. Predominantly, product development approaches do not study methodologies to design products for people that can not see. Therefore, the objective of this paper is the development and application of a guideline for the development of products for visually impaired people. The proposed model is the result of literature review and product analysis. The Guideline is structured in groups and subgroups, helping the designer to find the correct recommendation. Each recommendation has a description and example. An illustrative application shows how the guideline works. An experimental application illustrates that the proposed guideline is: i) consistent with the recommended products for the visually impaired people; ii) applicable for experienced and novice designers; iii) applicable for the “Conceptual Design” phase; iv) tool for improve the quality of product conception and for reducing the design lead time.