Boneheaded Benchmarking: 2019's Worst PR Flubs Offer Plenty of Lessons

摘要

If there's a theme to this year's worst communications moments it is that CEOs and corporate culture are at the root of most PR crises and related problems. Not all CEOs are narcissistic maniacs, but as you'll see in the charts below, ego gets in the way of trust and a good reputation. Even if ego isn't the main culprit, the people in charge establish the culture and that's what led to the crisis. The other lesson learned from 2019's most ignominious PR episodes is that the only effective crisis response is swift and dramatic action. Words alone are never enough to rectify a mangled issue and/or loss of public trust.