A Critical Moment: Stakeholders Will Remember Brands' Pandemic Communications and Actions

摘要

Editor's Note: It's a coincidence that in this moment PRSA's chairperson, T. Garland Stansell, also is a veteran health care communicator. Having interviewed him earlier in the year, when he became PRSA's chair, we sought his counsel again in mid-February, when the coronavirus was becoming more than an international story here in the US. Now, some 10 weeks into the pandemic, we thought it was time to check in again with Stansell, CCO of Children's of Alabama, the pediatric health system in Birmingham. He emphasized the importance for the future of how brands are communicating and acting now. His edited responses to our questions follow.