Researched Carefully and Done Sensitively, Media Pitches, Product Launches Can Work During Virus

摘要

Late last month, PRNEWS gathered a panel of senior communicators for a webinar: "Media Relations Strategy in the Midst of a Global Crisis." The nearly 100 attendees submitted more questions than could be handled during the 60-minute session. To tackle the questions left unanswered, we gathered a virtual roundtable of PR practitioners to respond to some of them. Those communicators were: Annie Scranton, founder and president of Pace PR, Todd Hansen, principal of O'Malley Hansen Communications and Tarn Morrison, director of PR & partnerships at TULA, the skincare company. The questions and edited responses are below.