73% Like COVID-19 Messages from Companies They Buy from, 60% See the Rest as Unhelpful PR

摘要

As we move into the third full month of the novel coronavi-rus, data keeps coming in about the communications from brands and organizations. Some are flooding the zone with messages that are important and useful to recipients. Others simply are adding to the noise, assuring you that the health and safety of their employees is paramount (you hope that's always been the case, right?). Still others are telling you that they will deliver A, B and C, but when the package or their employees (gloved, masked and distanced) arrive at your home, you find only a fraction of what was promised.