A NEW CLASSIFICATION OF SMES IN THE DIGITAL ECONOMY CONTEXT

摘要

In a highly dynamic and competitive environment as the online one, SMEs need to adapt and change their behavior, requiring a rethinking of classification criteria. Social media is changing the way people interact, but also changing organizations and how they operate. Social networks are no longer just a simple tool to create a network of friends; they have become a destination for business. We can also talk of a new world of business, a new way of working; the freelancers have a share of the increasingly significant. Cloud computing is the support for all changes in the current environment, providing the tools necessary to conduct activities anywhere. Given the mentioned arguments, we consider that the classification of SMEs according to a new set of criteria: operating environment, geographical area, type of employees in the company or how they organize marketing activities.