Research on Participation Willingness of Farmers’ Professional Cooperatives Members

摘要

In order to study the influencing factors of farmers’ professional cooperative members’ willingness to participate in-depth , this paper conducts a field survey of 10 farmers’ professional cooperatives in Linan District of Hangzhou City, and makes an empirical analysis of the influencing factors of farmers’ participation willingness based on their members’ cognition by using binary logistic model. The research shows that management cognitive factors have the greatest impact on the willingness to participate among members, followed by cooperative cognitive factors, interest cognitive factors and risk cognitive factors, while the nature, function, earnings distribution system, and operational risk cognitive degree of cooperatives have no significant relationship with members’ willingness to participate.