Role of E-Commerce in Reducing Marketing Costs of Industrial Companies in the Hashemite Kingdom of Jordan

摘要

The study aimed to show the role of e-commerce in reducing marketing costs in the Jordanian industrial companies after the tremendous developments that took place in the commercial fields and the congestion of markets in companies and products and diverse and intensified competition among these companies to achieve profits emerged as one of the modern means of trade that contributed significantly to Changing the future of the business and contributed by facilitating the process of selling and buying electronically to increase the efficiency of companies and strengthen the competitive position and contributed through its role in marketing the company's products electronically to facilitate the process of Obtain products and services by customers at the specified time and speed and reduce the cost of marketing the company's products to a minimum. The researcher used the descriptive analytical method based on the previous studies related to e-commerce and marketing costs and the preparation of a questionnaire distributed to industrial companies to measure the impact of e-commerce on the marketing costs of advertising and promotion costs, storage and distribution costs, sales and distribution costs in industrial companies and the costs of marketing studies and research in companies Jordan Industrial Company. The study found that there is a significant impact on the use and application of e-commerce on the marketing costs of advertising and promotion costs, storage and distribution costs, selling and distribution costs in industrial companies and the costs of marketing studies and researches in Jordanian industrial companies.