Rapid industrialization and urbanization have facilitated the development of rural tourism. However, numerous tourism resources have been destroyed because of poor tourism planning and insufficient advanced environmental pollution control technologies and equipment in numerous rural areas. Thus, this destruction has influenced further rural tourism development. First, relevant literature was reviewed in this study to analyze the status and main causes of environmental pollution in rural tourism development in China. Second, the status of environmental pollution in rural tourism development was summarized, and the causes were analysed from the perspectives of government, rural tourism enterprises, and tourists. Finally, relevant countermeasures were proposed. Results demonstrate that rural tourism is developed with national economic development and per-capital income growth. Environmental pollution in rural tourism development is mainly manifested by water pollution, continuous growth of tourism wastes and poor air quality in rural scenic spots, serious noise pollution surrounding rural scenic spots, and loss of natural value of landscapes. Weak macro-management of rural tourism, rural tourism operators’ lack of environmental protection responsibility, and weak environmental protection consciousness of scenic spot communities and tourists are the major causes of environmental pollution in rural tourism development. This environmental pollution on rural tourism development can be controlled by establishing a stakeholder co-governance mode, reinforcing management on the bearing capacity of rural tourism environment, strengthening environmental health management in rural scenic spots, and propagating environmental protection in rural scenic spots. The obtained conclusions can provide important reference for the analysis of the status and causes of environmental pollution in rural tourism development, for establishing a new rural tourism development mode in the ecological environment, and for controlling environmental pollution in rural tourism development.
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