In the globalization era, alliance and partner-like relationship has continued to become more and more popular among academic scholars and practical managers. The service sector plays an increasingly important role in economic development. The emergence, development and mature of productive service industry reflect the deepening of modern economic industry labor division and the complication of industrial construction, as well as the dynamic features of resource flow, value flow and knowledge flow across industries. This article elaborates elements of the business model innovation though case analysis. By analyzing macro-environment and regional environment of logistics industry development, this article elaborates how logistics firms make innovation to create new business model and summarizes three typical business models “product supplier, value-added service supplier and supply chain service supplier”, which show the upgrading route of making profit from the economy scale to integrated service.
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