PET Bottle Design, Analysis Of Correlation Between Visual Aesthetic Impression And Subjective Judgments Of Bottle Characteristics

摘要

In the design process of any product ability to predict reaction of consumer to that particular design solutionis very important. One of the ways of predicting the consumer reaction is analysis of aesthetic characteristics of similarproducts an gathering subjective judgments of particular characteristics on witch the aesthetics of the product arejudged. There are two opposed opinions regarding prediction of aesthetic impression. One opinion is that taste ofindividual can not be discussed because it is extremely variable and the possibility of meaningful analysis of aestheticimpression is rejected. Other opinion states that there is a consistent preference of certain aesthetic characteristicsdespite individual and group differences. Main goal of this paper is to examine the correlation between overallaesthetic impression and positive or negative subjective judgment of certain characteristics of PET bottle. Conclusionsof this analysis can be used to produce guide lines for successful design of PET bottle. In the analysis the correlationbetween judgment of aesthetic impression and other characteristics was calculated. Analysis showed strong correlationbetween some characteristic and aesthetic impression, while some characteristic showed less correlation. Conclusionscan be used in PET bottle design, especially in the modular approach to the PET bottle design.