Political memes and the politics of memes: A methodological proposal for content analysis of online political memes

摘要

This paper discusses preliminary results of a comprehensive research on the uses and appropriations of political-electoral memes. Our main goal at this stage is to develop, following former propositions from other scholars, a taxonomical matrix able to assist researchers interested in dealing with online political memes with greater objectivity. Therefore, we performed a content analysis of memes that circulated on Twitter during Brazilian 2014 presidential elections.