Named the new president of De Rigo REM—the North American subsidiary of De Rigo—in January, Alessandro Baronti brings over 30 years of optical experience to the company. He began his career path at Optyl Italia as a sales consultant for Luxottica Wholesale NA, moving through the organization to lead the U.S. sales market as the VP of sales for the Western region. Most recently, Baronti served as the VP of industry relations & education for Luxottica, for the U.S. and Canada, where he was vital in the development of the group’s educational messaging and training focused on business growth and retail value.
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