5 novel ways to appeal to men and women with the right merchandising strategy

摘要

We all know men and women shop differently—but how do these differences play out in today’s optical retailers? Gender generalizations that have long been taken for granted—that men don’t care about fashion or women are more likely to be swayed by a brand name—are no longer reliable, and the lines between how men and women shop for and buy eyewear are blurrier than ever.