Gender Analysis of Development of Subjects of School and University in the Soviet and Russian Documentary and Television Audiovisual Media Texts

摘要

The article presents the results of gender analysis of development of subjects of school and university in the Soviet and Russian documentary and television audiovisual media texts of Men-heroes of the Soviet and Russian documentary and television audiovisual media texts on school and university topic have pronounced masculine characteristics: self-confidence, the desire for independence of their own attitudes, beliefs, actions, persistence, self-sufficiency. Depending on the topic of media text to meet the characters from the dominant male type to emphasized femininity. In the typology of female images N. Yakovleva highlights: hypersexual masculine, masculine, feminine, hypersexual feminine types. We found that hypersexual masculine and feminine hypersexual types do not reflect in Soviet and Russian documentary and television audiovisual media texts. The masculine type is found in the documentary films designed to promote, for example, in physical training and sports. The androgynous type widely represented in the Soviet and Russian documentary and television audiovisual media texts. in documentaries there are virtually no characters that meet the characteristics of a feminine type; the Russian television is reflected in the media texts, which are implemented at the local channels often owned by the universities.