Role Of Public Relations Of The Regional Secretariats In Building The Image Of Bekasi District Government In The Public Eyes

摘要

This study aims to analyze and be able to find out the Role of Regional Secretariat Public Relations in Building the Image of Bekasi District Government in the Public Eye. Efforts made by the Public Relations Secretariat of the Bekasi District Government through various types of publications, genres of community approaches, managing documentation, and obstacles that exist in carrying out public relations tasks. The research method used is descriptive qualitative to obtain valid data according to the results Data collection techniques in the form of semi-structured interviews, observations made since the internship, and documentation. The results of this study show that the Role of the Regional Secretariat Public Relations in Building the Image of the Bekasi District Government in the Public Eye through the operational standards of government public relations.