Unethical Practices and Values of Marketing Executives of Pharma Industries in the Present Corporate World

摘要

The authors are convinced that business ethics in its present form is not sufficient to overcome the reluctance of a large number of companies and owners to adopt ethics in their business. A more activist and direct approach is needed, and this paper intends to find the origin of such an activist ethics in business. In addition to reviewing mechanisms for promoting an ethical climate, where appropriate reference will be made to prior research and specific organizations where these practices have been used successfully. Pharmaceutical companies when they promote branded ethical products to doctors simultaneously they dispatch branded generic products directly to the wholesaler to push it to the retail chemists. The many retail chemists, they sell or substitute both the branded products for the same diseases which are indicated for diseases by the doctor. They welcome the free bees given to them by the stockiest and simultaneously they substitute the generic products with the patients’ concurrence even. The pharmaceutical industry should consider adopting more ethical business strategy that benefits patients rather than supermarket pushing the products to the consumer. The paper concludes with a set of summary recommendations for managers embarking on the introduction of an ethical programme to their organization.