Examine Website Quality on M-Banking Services Adoption in Bangladesh

摘要

Mobile banking allows consumers to operate their banking activities through their mobile device, tab,notepad, etc. Now a day’s m-banking service is considered one of the easiest and convenient ways for anykind of financial transaction. More ever, in the Bangladesh popularity of m-banking service increased dayby day. But very few research conducted user acceptance of m-banking service in Bangladesh, especiallythe impact of web side quality on customer acceptance preference. For that reason, we proposed theextended unified theory of acceptance and use of technology(UTAUT2) model with the website quality toexamine the influences of m-banking services adoption in Bangladesh. In this study data have beencollected by questionnaire survey and the respondents were the m-banking users.This paper analyzed byapplying partial least squares (PLS) based on 115 samples to test the conceptual model propose. Again, todetermine the path significant levelthe bootstrapping method used with 300 resamples.The study found thatsocial influence; facilitating conditions were the most significant antecedents of behavior intention andusage behavior. However, the results also confirm that website quality has no significant influence of theadoption of the m-banking services and the findings of this paper helps Bangladeshi Governments andprivate banks take proper initiative to emphasis on this specific areas to motivate the Bangladeshicustomers to adopt more m-banking services.