Dominant Media of a Community-Based Organization for Disseminating Sustainable Agriculture Knowledge and Information

摘要

Communication is the key to transforming Malaysia’s conventional agricultural systems to sustainable agriculture systems. The objective of this paper is to identify the dominant and most effective medium for communication as it is implemented by the Qadhijah Natural Farm - a community-based organization located in Parit Buntar, Perak, Malaysia. Rapid Appraisal Agricultural Knowledge Systems analysis indicated that the “face-to-face” communication is the dominant and most effective medium for transfer of knowledge/information by the Qadhijah Natural Farm among all communication media types studied.