Traditional Versus Blended Learning Method: a Comparative Study on its Effectiveness in Business Communication Course

摘要

This article presents a descriptive comparative study on two methods of teaching, the traditional andblended learning pedagogical approach in a Business Communication course. Forty-four (44) studentsfrom the two controlled groups were enrolled in the course for the first semester of school year 2017-2018participated in the study. The findings indicated that respondents’ performance in ENGL118 (EnglishComposition) had an effect on their performance in BUS261(Business Communication) and there was asignificant positive relationship between year level and final grade in BUS261. Therefore, it was concludedthat the year level and grade in ENGL118 have correlationson student’sperformance in BUS261. Theresults of the assessments of the two groups were compared and indicated a significant difference in theresults which was influenced by respondents’ year level and mode of conducting assessments. It is furtherconcluded, that if the characteristics of both groups were the same, blended would have been moreeffective than the traditional method.This study recommends adopting the blended pedagogical approachnot only in BUS261 course but also to other courses as applicable.