Tailoring Messages and Design in a Web-Based Skin Cancer Prevention Intervention

摘要

Skin cancer is the most common and preventable form of cancer in the US. This study used a randomized experiment and four-week follow-up to evaluate a web-based computer-tailored intervention. Participants who received the tailored web page were more likely to have read the page and less likely to hold positive beliefs about tanning than participants who received a generic web page. Results suggest that web-based tailoring may hold promise for skin cancer prevention.