Exploring the Role of Color in Dining Experience Phase 2: Analyzing Diversity of Choice of Tableware Color, Structure of Explanation Thinking and the Comparison of Emotions between Simple and Detailed Dining Situation Sketches in Young Females

摘要

Following the previous phase of the study, we analyzed diversity of color selections, and gathered free comments of participants to explain the reason why they chose certain colors when presented with different dining situations. Furthermore, a new, simpler version of dining situation sketches was created to compare the emotions between simple and detailed dining situation sketches. We re-analyzed the comparison of emotions based on the key emotion adjective words from free comments. Based on the results, we proposed a model of Kansei process of color selection in dining situations, considering explanation thinking structure and diversity of selections. The results indicated a tendency that in explanation thinking structures, Impression dominant situations led to distributed choices, whereas Attitude dominant situations led to polarized choices. Specific visual elements in dining situation sketches are correlated with emotions, suggesting the potential effect of visual presentations of dining situations on tableware color selections.