Conditions of development of border area cooperation of the South Bohemian region and Upper Austria

摘要

Retailers are the strong group both in South Bohemia and in Upper Austria. The development of this sphere is one of the development programmes priorities of both regions. South Bohemia and Upper Austria, especially Muhlviertel region, are areas with a similar economic structure, which is an excellent presupposition for mutual cooperation. An advantage will be the improvement of marketing activity and information transfer. A better technical equipment and its full exploitation will be possible. The problems, however, which could arise from cooperation with foreign partners, should not be underestimated. Not only the language barrier is concerned but also different techniques, methods and expectations that might be caused by different customs and interests of the partners. An important aid to the entrepreneurs, either concerning consultant service, establishing contacts or further education, are economic chambers and other institutions concerned with retail business development.