Generic Internationalization Strategies of Emerging Market Multinationals: The Case of Chinese Firms

摘要

This paper investigates how the choices of strategic directions by Chinese multinational enterprises have led them to adopt distinct strategies in internationalization. The study takes a multiple case study approach. It was found that the generic strategies of Chinese internationalization are local optimizer; low-cost supplier, advanced-market seeker, and global consolidator, each of which depends on a multinational enterprise's preference in combination with its strategic directions e.g. target countries, value chain movement, branding, and mode of entry. Finally the generic strategies as a common framework for studying the internationalization of emerging market multinationals are proposed.