Language Roles in Internal and External Communication in the Thai Tourism Industry Competitiveness

摘要

Language plays important roles in both internal and external communications in thecompetitiveness of the tourism industry. Communication involves giving, getting, and highlightinginformation. Communication also enhances understanding and establishing harmonious relationshipsamong people. Effective communication involves nine elements and it is influenced by a multitude offactors, including the use of language by employees, employee involvement and commitment andtechnological change. Language can be a means in helping maintain competitiveness. The usage ofclear and appropriate language and vocabulary-building helps generating effective communicationleading to organizational change. Observation and interview are ways of determining the degree ofeffectiveness of internal and external communications.