Research on the cooperative operation mechanism of logistics service supply chain based on fairness preference theory

摘要

The agent has fairness preference will influence its behavior decision, which is often ignored nowadays. In the paper, the cooperative operation mechanism of double principalagent mode of logistics service supply chain is investigated based on the fairness preference theory. The unique double principal-agent mode of logistics services supply chain is defined and its characteristics are analysed in depth. A double principal-agent model of logistics services supply chain is built in the paper based on fairness preference theory. Some useful conclusions are drawn which could provide a new idea for the incentive mechanism design and management in logistics service supply chain.