Managing Creativity: A Gap Analysis Approach to Identifying Challenges for Industrial Design Consultancy Services

摘要

This article is an attempt to shed light on the situations and challenges met by the design consultant and the client company through a case in point as the collaboration advances. To examine these challenges, we used the ethnographic material collected during the design research project as monitored in one of the product development projects involving a client and an industrial design consultant. The research method applied was gap analysis, which, in our context, also served as a theory of interpretation.