Numbers. Numbers. Numbers

摘要

Foes or Allies? Technology is fusing the roles of the CIO and CMO. How did all this start? Yes. The discussion about CIO-CMO role in technology is really heating up. A few years back when online presence was the starting point, the role of the CMO was relegated to making websites look good. The CIO or CTO knew the technology but not so much making it appealing or user-friendly and that's where the CMO came in. He would champion the cause of good design. In the end, it was basically brochure-ware.