Six Building Blocks for Creating a Digital Enterprise

摘要

Few companies need to be sold on the benefits of digitization. McKinsey research shows that companies have lofty ambitions: They expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10% or more than that in the next three to five years. Yet despite the often-substantial investments companies have made in digital initiatives, few see that kind of growth. That's because getting the engine in place to digitize at scale is uniquely complex. Since digital touches so many parts of an organization, any large digital program requires unprecedented coordination of people, processes, and technologies. A strategy to increase revenue from high-value customer segments, for example, requires analytics-based insights into which purchasing journeys generate the most value, a clear vision and plan for how to capture that value, and technologies and tools to digitize interactions with customers. New capabilities and teams are also needed to manage and coordinate the delivery of those journeys across the organization.