INDIAN RETAIL ENTREPRENEURS ARE USING THE CLOUD TO LEAD A REVOLUTION IN BUSINESS PRACTICES

摘要

In an interaction with Dataquest, Ajit Melarkode, Managing Director, Asia Pacific, Rackspace asserts that retailers are increasingly using cloud-based tools to engage customers, expand their businesses, and build an edge in the fast growing market. What are the business imperatives of cloud for Indian retailers? The cloud is flexible, in terms of both functionality and pricing. Retailers no longer have to maintain IT solutions on their own, they can instead outsource such tasks to vendors. These service providers maintain the cloud environments, enabling clients to focus on their business. For retail brands, this means more time and resources focused on serving customers.