Comprehending and Demystifying Big Data

摘要

Do you get surprised when a representative from a leading telephone carrier suggests you to change your existing billing plan that would help you in economizing your phone usage? Questions like 'How did he know about how much data my phone consumes? Has someone been monitoring my phone calls?' clog your mind. Then you need to know that this isn't rocket science or a case of espionage. It's only technology being put to use in business in order to provide convenience to consumers and more revenues to service providers. As businesses expand so does their data bandwidth; data here is nothing but a record of activities performed by an enterprise. By definition, big data refers to a collection of data sets or information too large and complex to be processed by standard tools. It is the art and science of combining enterprise data, social data, and machine data to derive new insights, which are otherwise not possible.