What are some of the main challenges that GoDaddy is taking in perspective for the India market? Despite the increase in Internet penetration, the domain penetration in India remains low leading to our number one challenge-lack of 'awareness'. Most people in India are saddled from the 'not-for-me' syndrome, and that the Internet is only meant for big brands or firms and they are not big enough to need a website. According to a recent survey conducted by Redshift and GoDaddy, 19% of small businesses believe the process is beyond their technical expertise. They think that buying a domain name, setting up a website, moving to social media and all are very complex.
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