According to statistics, by 2016, the number of smartphone users is expected to cross the 2.08 bn mark, and subsequently cross the 2.68 bn mark by 2019. This implies that in 2016 about 28% of the world's population will be actively using smartphones and in 2019 this figure will rise to 35%. This drastic growth in usage of smartphones has opened the floodgates for enterprises to explore yet another medium to reach customers, employees, and stakeholders. Mobile first strategy is the trend in website design which places emphasis or priority in development of websites and web-based services first for smartphones, tablets, and other mobile devices and second for tethered less portable devices like desktop and laptops.
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