The decision-making process of and the decisive factors in accommodation choice

摘要

This study examines tourists' decision-making process of and highlights the decisive factors in accommodation choice, employing the discrete choice (multinomial logit and nested logit) models and using the international tourist data of Taiwan. The results of this study may be indicative of the hierarchical nature of tourists' decision-making process of accommodation choice. In addition, we find that price is a significant factor in accommodation choice, whereas income has only limited explanatory power. The results also indicate that tourists with a longer length of stay tend to choose hotels of lower quality, and, in contrast, elder people prefer better accommodations.