Building something big in social media

摘要

The CIOB set out to achieve the biggest ever buzz about the construction industry on Twitter in March to celebrate International Construction Management Day. The Institute urged as many people as possible working in the built environment to tweet with the hash tag BuildSomethingBig. Around 100,000 tweets resulted from big names such as Mace, Willmot Dixon and UKGBC, as well as industry journalists, consultants and PR specialists.